A LOT (PROBABLY)

What is Apple actually doing besides building that ridiculously expensive new headquarters?

Apple CEO Tim Cook, discusses the new Apple campus at an event to announce new products at Apple headquarters Monday, March 21, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) — Building a building.(AP Photo/Marcio Jose Sanchez)

Apple is in a bit of a rut right now—some may even say it’s boring. Recent rumors suggest that the company won’t be significantly overhauling its flagship product, the iPhone, in 2016, effectively shifting its upgrade cycle from two to three years. There are also rumors that at Apple’s upcoming Worldwide Developers Conference (WWDC), one of the three major events that the company holds each year, it won’t be announcing any major hardware upgrades, and only minor updates to its software platforms.

The Real Style -------- NP 2016

The Real Style

Monday, June 6, 2016

What is Apple actually doing

What is Apple actually doing besides building that ridiculously expensive new headquarters?

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